I’m sure you’ve heard the saying, “Never judge a book by its cover.” Well, in the book world, a book is most definitely judged by its cover. Think about it. You’re walking through a bookstore and right in front of you, you see featured books strategically placed on tables, book covers facing outward, drawing your attention. Next to a table you see a 4-foot tall display of a book cover with shelves next to it full of the featured book ready for you to purchase. The bookstore owner knows the power the cover has to convert a shopper to a buyer, and they use the cover for that very purpose. Now, let’s enter the digital world. Take a tour of Amazon.com. Notice that every book has a cover featured, and think back to how many times you’ve scrolled past a book because the cover wasn't intriguing enough or just didn’t convey effectively what the book was about.
A good book cover design is crucial to the success of your book, even if you only plan to publish an eBook.