It’s normal to feel a little fear when embarking on a new adventure. You’re about to enter the unknown and for some, taking that first step is the most difficult. Below are 4 things people fear most when first starting out on their entrepreneurial journey and 11 ways to overcome them.
1. Not sure where to begin
Most people aren’t sure where to begin when first getting their ideas started. You may be wondering if you should start with a business plan, a website, a blog, or product/service package creation. A lot of these things will be done simultaneously, but having clearly defined goals and developing a system to implement them is a great place to start.
"The secret of getting ahead is getting started." - Mark Twain
- Write out your business plan. A business plan helps you to clearly define your goals and lets you see the bigger picture. Think of it as a roadmap to success, helping you to narrow your focus and prioritize how you spend your time working on your business.
- Just take the first step! As I said earlier, so many of the things you will be doing as you start your business will be done simultaneously. The most important thing is to take the first step. The direction will unfold as you move forward.
- Consult with a business coach. A business coach is someone who helps you take your business from where it is to where you want it to be by helping you clarify your goals, develop systems, identify problem areas, and work out the best strategies for your ultimate success. You can learn more about business coaching here.
2. You don’t feel like an “expert”
What makes an expert? If you have a passion for what you do, can answer the majority of questions about your niche, and have the skills to solve your clients’ problems, then you have what it takes. You will never stop learning and growing, and you have to start somewhere.
- If there’s an area you aren’t fully confident in, spend time reading and researching. Seek out others in your field who are further along than you are and continue to learn. Remember, you will never be done learning.
- Create a resource library to find answers and solutions quickly and easily. There’s nothing wrong with saying that you don’t have the answer just yet, but you will get back with the answer once you’ve had a chance to do a little research: you likely have access to resources that others do not and can provide great value to your client.
3. Customers won’t be interested
This is a very valid fear, but just remember that unless you already have a following, you will not attract customers right away. That’s just the way it is. People have to know that you and your business exist before you’ll begin to build a clientele.
- Consistently deliver fresh and valuable content via your blog and social media.
- Offer free courses, webinars, or workshops so people can get to know you and your potential clients will feel comfortable making the decision to work with you.
- Eventually, you’ll want to consider paid marketing through FB ads, Google ads, etc. This is a great way to reach your target audience!
4. When something goes wrong
When you’re an entrepreneur, there will be times when things don’t go the way you expected. There will be setbacks, strategies you try that don’t work. Remember, it’s okay. Use these as learning opportunities.
- Be flexible. When things don’t work out quite as you had hoped, switch direction and develop a new strategy. The important thing is to take the next step and then the next.
- Talk to others in your niche and find out what’s worked for them. Developing a supportive network in your niche is invaluable.
- Redirect, develop new strategies, and just keep moving forward.
"Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time." - Thomas A. Edison
Starting a business can be an exciting yet scary endeavor, but it’s also a rewarding one. Don’t let fear get in the way of turning your passion into a full-time business. If you’re interested in working with a business coach, you can find out more here. And keep an eye out for my guide on How to Write a Business Plan for the Creative Entrepreneur.